Privacy Policy
Last updated: October 2026
1. Who we are
Fragrance Fable is an online store for perfumes, ittar and attars, based in Gujranwala and built in partnership with Hendrix Technologies. When we say "we", "us" or "our", we mean Fragrance Fable.
2. Information we collect
- Order details — your name, phone number, email, and delivery address when you place an order.
- Account details — your login email and order history if you create an account.
- Messages — anything you send us through the contact form, WhatsApp or email.
- Technical data — device, browser and pages visited, collected through cookies to keep the site working.
Payments are made through Easypaisa and JazzCash, which handle your wallet details securely. We do not store your wallet PIN or card details.
3. How we use your information
- To process and deliver your orders and keep you updated.
- To answer questions and help with scent advice, orders and deliveries.
- To improve our website, products and shopping experience.
- To send offers such as seasonal sales — only if you've agreed, and you can opt out anytime.
- To prevent fraud and meet legal obligations.
4. Sharing your information
We never sell your personal information. We only share what's needed with trusted partners who help us run the store — delivery couriers, payment providers (Easypaisa, JazzCash) and our website technology provider — and only for that purpose.
5. Cookies
Cookies keep your cart saved, remember your login and help us understand how the site is used. You can block or delete cookies in your browser, but some parts of the store (like the cart) may not work properly without them.
6. Data security
Our site uses SSL encryption, and access to your information is limited to people who need it to serve you. No online system is 100% secure, but we take reasonable steps to protect your data.
7. Your rights
You can ask us at any time to see, correct or delete the personal information we hold about you, or to stop sending you marketing messages. Just contact us using the details below.
8. Changes to this policy
We may update this policy from time to time. Any changes will appear on this page with a new "Last updated" date.